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Digital Printing: All You Need to Know

With time, printing has evolved to better meets the needs of different businesses today. The latest form is the digital printing that involves the usage of ink-jet and laser printing methods. The image gets directly transferred to the printer that utilizes digital files like PDF’s, InDesign and Illustrator respectively. Such printing is quick and does not require a printing plate at all.


- Variable Data Printing: This is the most personalized and customized form of printing. The databases comprising of particular consumer information results in an individual piece of the same mail design that is personalized for each recipient. For instance, if a business receives direct mail with the name or the address that is personalized in the text, it is helped with the variable data printing techniques.

This is the most preferred because the personalized mail is less general and includes the customer’s ordering history and preferences.

- Web-to-Printing: This type enables the direct mail pieces to be personalized and customized online onto a print management platform. The customers and clients have got the choice to select several images like the photographs that get included in brochures or catalogs. A proof of print gets displayed online, and when the piece is ready, only one click makes the print get delivered to the print supplier.

The print supplier normally has the required quantity of the digital print that gets mailed to the respective client in one or two days.

- On-Demand Printing: This makes use of small pieces as a small amount of printing needs to be done. It is ideal for those firms that need to update their printed pieces constantly. A digital color printer is mostly used, unless the client wants a high-quality print. But if time and quality are the concerned, then a waterless D I press is utilized as the drying time is quick respectively.


- Architectural Design: The digitally printed floor graphics and wall murals have transformed the interior and exterior spaces.

- Advertising: In trade shows, the digital prints are widely used event signage and outdoor banner advertising.

Benefits of using digital form of printing

- The ink that is used in printing does not get absorbed into the substrate. But a thin layer of the ink is formed on the finished printed material.

- This type of printing is perfect for obtaining faster prints and for rapid prototyping.

- printing impressions that become visible on paper can be tailored from one batch to another batch. But even if one image gets digitally used, the impression will all be equal and uniform.

- There is less wastage of paper and materials.

- It eliminates the occurrence of distorted photos and results in a quality and clear print.

- It is ideal for creating personalized children’s books that consist of the individual images and the child’s name.

Thus, we can say that digital printing is significant and important for small or large businesses these days. Since it is cost-effective and efficient, the wastage is less and best results are obtained in no time.

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